For example, The Tourism Authority of Thailand is using social networking to
reach tourists and is confident it will be become an important marketing strategy.
According to Suraphon Svestasreni, the TAT deputy governor for policy and
planning, Social networking yielded better results than expected for the TAT’s
first project, Ultimate Thailand Explorers, with 7.89 million viewers in only eight
weeks.
The project garnered 356 video clips from visitors with 638,720 viewers in eight
weeks, while the contest was mentioned by 576,000 articles and blogs.
Besides, Tourism activity on Koh Samui is expected to revive next year with
expectations that Asian visitors in particular will stage a comeback as they
perceive improved political stability in Thailand, say industry executive on the
island. Visitors from Middle East and Russia are expected to rise because of
stepped-up advertising and attractive tourism packages to be offered by
operators, said Senee Phuwasetthaworn, president of the Tourism Association of
Koh Samui. According to Mr Senee, Four charter flights from China Southern
Airlines are scheduled to fly to Surat Thani and room reservation increased from
Europe for high season, January.
Also, Implements were stated by the new general manager of the Swisso tel Nai
Lert Park in Bangkok, he is working hard against prevailing economic
uncertainties to improve the hotel’s occupancy rate to 60% next year from about
50% this year.
Torsten Pinter, new general manager, says “Highly personalized service is one of
his initiatives, under which a guest can call him anytime for help. It’s a way we
can learn about problems.” To raise the hotel’s profile in the market, he is working
with his team on promotional programs that stress the best possible service for
clients.