asked to make final choices, but rather just indicates whether he/she would consider each choice “a possibility” or “not a possibility.” The screening section is used to estimate the none-threshold. Once the respondent has completed 8 screens of screening questions,we transition to the choice tasks section. The respondents are given 8 series
(i.e. screens of 3 choice sets) presenting the surviving product concepts. Here, respondents are evaluating concepts that are close to their BYO-specified product, that they consider possibilities.