-The exact rate of returns Allows businesses to use the funds effectively, such as return on investment of 15 percent or 20 percent return on sales.
-Help to increase the sales volume. In general, the sales volume will change, in contrast to the price, which according to the rules, demand.
-Help to increase market share. To make business, pay attention to the reaction of competitors and more. And strive to improve their products or other marketing strategies. In order to beat the competition to gain market share increased.
-Assist in maintaining the stability of prices. Make the gross profit and market share are satisfactory. Therefore, the parties are trying to maintain a constant level of regular price. Will not take any action on the item price.