As shown in our findings, restaurant cleanliness is also an important criteria in consumers’
purchase behaviors (Pettijohn et.al.1997). This is not surprising, given that several studies have found a
relationship between customer satisfaction, service quality evaluation and restaurant cleanliness
(Steven,& Knutson 1995; Becker & Murrmann 1999; Barber & Scarcelli 2009; Barber & Scarcelli 2010).
Cleanliness is an essential to restaurant success. It is the responsibility of restaurant owners and
management to provide a safe and clean restaurant environment by reducing the burden of disease from
food.