The answer lay with an idea from one man; the psychological reprogramming of the consumer.
His name was Alfred P. Sloan, the head of General Motors.
Sloan wanted customers to buy a new car every year,
like a new coat or a pair of shoes.
GM called this theory of continuous upgrade the organised creation of dissatisfaction.
This is the car that epitomised Sloan's new selling philosophy, the '56 Chevrolet Bel Air.