It's 2014, and Social Media is now a primary form of communicating with your audience. Communicating on Social Media is time intensive, so it's best to focus your efforts with the platform that reaches your audience most. You start by knowing your age demographic, and then pick a platform that has a lot of users that match your demographic. Please note this should not be the only factor in deciding on your primary platform, but it's a good start .We will look at the top sites: Facebook