Joy was appointed the Chief Executive Officer of PAA on 1 April 2014. A lawyer by profession with a vast experience in corporate legal matters, Joy has been an advisor and counsel to AirAsia in its efforts to enter the Philippines and establish its brand and operations there. She was also instrumental in AirAsia Inc.’s acquisition of Zest Airways via strategic alliance in 2013, a partnership that paved the way for PAA to operate on a much larger scale.