Teenaged girls cannot get enough of these small pictures and spend anywhere from 400 yen to 4000 yen in an afternoon with their friends. Many times, there are long lines in front of the newest or most popular booths. This isn't about having a picture taken. It is a social outing with friends and a memory-making experience. Teenaged girls have small photo albums full of these little pictures, and they exchange and trade them with their friends. It is not restricted to teenagers, and adults get into the excitement, too, particularly on dates.
Read more: http://www.japanvisitor.com/japanese-culture/purikura#ixzz3mRbht6pw