we can show how to implement ambidexterity in and even how to go beyond this mere dichotomy of exploration and exploitation. Knowledge creation sets the premise that the process of knowledge creation and usage forms a continuum and occurs simultaeously. This also leads to diversity as a consequence of levels of involvements of individuals, teams and organizations. In order to foster innovation it is important
for corporations to possess the ‘‘synthesizing capabilities’’
which is needed to integrate diverse pieces of knowledge