Biodiversity conservation programs that appeal to landholders’ motivations and minimise their barriers
to participation may result in both increased uptake rates and improved ecological outcomes. To
understand their motivations and barriers to conserve biodiversity, qualitative interviews were con-
ducted with 45 landholders who had participated in one of three different programs in Queensland,
Australia. The results revealed that the landholders’ decisions to participate depended on the level of
formal biodiversity protection offered by the program, potential changes to their property rights,
personal benefits of participation, and the program objectives. Landholders’ motivations related to
conservation, production, financial and experimental imperatives. Common barriers to participation
were lost productivity, different interpretations of what constituted “conservation”, and limits to future
development and land use options. Voluntary and economic policy instruments can be used to stimulate
participation and overcome barriers, but must be applied with care to reduce the creation of perverse
ecological outcomes, such as slippage and low additionality.
Biodiversity conservation programs that appeal to landholders’ motivations and minimise their barriersto participation may result in both increased uptake rates and improved ecological outcomes. Tounderstand their motivations and barriers to conserve biodiversity, qualitative interviews were con-ducted with 45 landholders who had participated in one of three different programs in Queensland,Australia. The results revealed that the landholders’ decisions to participate depended on the level offormal biodiversity protection offered by the program, potential changes to their property rights,personal benefits of participation, and the program objectives. Landholders’ motivations related toconservation, production, financial and experimental imperatives. Common barriers to participationwere lost productivity, different interpretations of what constituted “conservation”, and limits to futuredevelopment and land use options. Voluntary and economic policy instruments can be used to stimulateparticipation and overcome barriers, but must be applied with care to reduce the creation of perverseecological outcomes, such as slippage and low additionality.
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