Place
This refers to how an organisation will distribute the product or service they are offering to the end user The organisation 40 must distribute the product to the user at the right place at the right time.
There are two channels of distribution they can use:
1 Indirect distribution involves distributing product by the use of your 45 a middleman for manufacturer sell to wholesaler example a can a and then the wholesaler sells to the retailer.
2 Direct distribution involves distributing direct from a manufacturer to the consumer-for example, Dell Computers selling directly to its target customers. The advantage of direct distribution is that it gives 50 a manufacturer complete control over the product.