This event is the base for the attribute ‘preferred section’. Based on this event, for every ‘viewed section’ and every visit the highest value will calculated. If one user visit in one session visits the section ‘jewelry’ twice with a value of 20 and once the section ‘fashion’ with a value of 50 than the preferred section is ‘fashion’ (because: ‘jewelry’ = 40 & ‘fashion’ = 50).
In an e-commerce shop other values like product views, baskets or orders influence the calculation of this event. Every event is assigned to the ‘viewed site section’ until an event with a different ‘viewed site section’ occurs. The values of the additional events for the calculation are set in the corresponding control table (db.event_type). The following default values are set by default: