To grow healthfully and profitably, the MICE industry in Las Vegas needs to evaluate its
current capacity efficiency and carefully plan its future capacity. While an analysis of the MICE
financial performance in Las Vegas would help determine the industry’s current capacity
efficiency, an estimate of the MICE industry’s future optimal capacity based on capacity cost,
opportunity cost, and future demand should help the Las Vegas MICE industry avoid under- or
over-capacity. Capacity optimization should provide useful guidance for Las Vegas to develop its
MICE industry in the years to come.