Previous studies found considerable differences between countries in levels of
compliance with accounting standards: low levels of compliance in countries such as
Bangladesh and, on the other hand, high levels of compliance in countries such as Japan and Thailand. Therefore, for the purposes of the present study, it may be
assumed that there is a high level of compliance with the implementation of IAS 36 in
Thailand. The present study found that Thai individual shareholders make their
investment decisions based on financial reporting which is relevant and reliable and
attested by independent auditors. The financial reports were prepared in accordance
with the IASs. The findings in this study show positive relationships between EPS;
rate of return; asset size; quality of accounting information in terms of relevance and
reliability, following the adoption of IAS 36; and decision making by individual
shareholders. Furthermore, Thai individual shareholders were of the view that
financial reports prepared in accordance with IAS 36 provided more information and
increased the reliability of accounting information useful to making informed
investment decisions, that is, decisions to buy, sell or hold shares.