Abstract-With the great development of e-commerce, data
quantity, stored and used in e-commerce enterprises, becomes
bigger and bigger and so do problems of data security. For the
deep relation between data security and enterprises' vital
interest, it is urgent to develop technology of data security
currently. This paper analyses technologically the data security,
privacy, authenticity and integrity from three aspects like data
encryption, data transmission and identity authentication.
INTRODUCTION
E-commerce and Net Trade are changing the social
progress, people's work and life style while leading to
innovation in the field of management modes and thinking
modes of enterprise management. It is crucial for healthily
continuous e-commerce to keep net environment safe such as
security of network platform, transaction data [1]. To
safeguard e-commerce, people establish various security
mechanism, like data integrity mechanism, encryption
mechanism, digital signature mechanism, access control
mechanism, etc. But with more and more data quantity
stored in data platform by e-commerce enterprises, problems
of data security is obvious. How to strengthen data security,
privacy and integrity of e-commerce web sites is catching
people's eyes.
To solve problems of data security, first make safe multiback-
up of data system wholly and reliably [2]. In addition,
all safety products like Firewall, Anti-virus software are
necessary. Three aspects --- data encryption, safe data
transmission and identity authentication, can protect data
security.