The Group can only achieve this goal if it regularly generates
profits. In its 75 years in business, Lenzing has always
geared its corporate strategy to long-term performance,
never to short-term profit maximization. Long-term thinking
is indispensable in a capital-intensive sector such as the
man-made cellulose fiber industry. The large investments
Lenzing makes in production facilities and in research and
development only make sense if they are used for decades
or even longer.