The Ansoff Matrix would be a good framework to aid Virgin in deciding upon their growth strategy in the initial stages of planning. If conglomerate diversification (though riskier than product or market development) is implemented effectively it can provide significant improvements in profitability for the organization, in this case Virgin. One example of Virgin bringing a new product to a new market is its conglomerate diversification into the air travel industry in 1984 with Virgin Atlantic at a time when they were more renowned for music with Virgin Records.