Advertising in India is at an all time high with an increase in ad spend and media distribution. Endorsements and product positioning is commonplace in the Indian media today. As per a government estimate, the total ad spend in 2005 was nearly Rs. 25,500 crores at a growth rate of percent. The distribution among this was 46 percent for paper , 44 percent for TV , four percent for radio , 0.2 percent for Cinema and 5.7 percent for outdoor Advertising