Red Dot 21 is the new platform for those who are involved with or interested in design. On www.red-dot-21.com manufacturers and designers present themselves and their design prowess - regardless of a distinction in the Red Dot Award.
The global design directory channels Red Dot's expertise in the fields of product design and communication design, by providing a platform that presents the entire portfolio of the best in industry. The result is a directory that presents outstanding design and its makers. Red Dot 21 tells a comprehensive story. Starting with the product, to the profile of its manufacturer and various designers, the global design directory also depicts the product's corresponding means of communication. The exhibition stand is linked to the car, which itself is linked to its manufacturer and to the designers that have created it. The same goes for the smartphone and its packaging, thus offering a perfect presentation space for those involved in the creation of outstanding design, while giving consumers, journalists and project planers a great tool for research and discovery.
As a special promotion, products that have been registered in the Red Dot Award: Product Design 2014 will enter the global design directory automatically, as long as all the necessary information (i.e. description texts and product images) have been uploaded to My Red Dot. After receiving their Red Dot 21 login credentials, participants can then edit and enhance their product presentations and project examples, as well as their profiles in the global design directory themselves.