When the first Christmas parade was being planned for Disneyland at a cost of $350,000, the Park Operating Committee spoke against it, arguing that the holiday crowds would come with or without the parade. Walt listened and then told them, “We can’t be satisfied, even though we’ll get the crowds at Christmastime. We’ve always got to give ‘em a little more. It’ll be worth the investment. If they ever stop coming, it’ll cost 10-times that much to get ‘em back.”