Following its acquisition of Brasserie Nationale d'Haiti (BRANA) in January 2012, HEINEKEN pledged to play a catalysing role in the development of the Haitian economy. Specifically, we are committed to improving the livelihood of 18,000 farmers and strengthening the packaging industry in Haiti by 2017 in two ways.
Firstly, we aim to source locally at least 20 per cent of all raw materials, for brewed products; and secondly, to increase local sourcing of packaging materials to 40 per cent. In addition, we will provide agricultural support and training to smallholder farmers, which will improve their agricultural productivity. This should enable them to compete with imported raw materials, and increase their incomes. HEINEKEN, meanwhile, will benefit from a shorter supply chain for raw materials, and reduced transportation costs and carbon emissions.
By sourcing 40 per cent of packaging materials locally, we will invest in the development of our suppliers, supporting them in the delivery of products that can compete at global market prices and adhere to our own production processes as well as international quality standards.
We took initial steps to realising these commitments in 2012 by sourcing our first sorghum locally and increasing local sourcing of packaging materials from 0.12 per cent to eight per cent. We shared our commitments at the annual meeting of the Clinton Global Initiative, of which HEINEKEN is part, in New York in September.
Strengthening an economy devastated by an earthquake in 2010 and creating jobs by attracting foreign investors are key priorities for the Haitian government, the Clinton Foundation and for HEINEKEN
- See more at: http://www.sustainabilityreport.heineken.com/empower/case-studies/haiti-heineken-pledges-to-strengthen-haitian-economy.html#sthash.v9XrW2sf.dpuf