15:56
So we are natural-born dualists. Our agenticity process comes from the fact that we can enjoy movies like these. Because we can imagine, in essence, continuing on. We know that if you stimulate the temporal lobe, you can produce a feeling of out-of-body experiences, near-death experiences, which you can do by just touching an electrode to the temporal lobe there. Or you can do it through loss of consciousness, by accelerating in a centrifuge. You get a hypoxia, or a lower oxygen. And the brain then senses that there's an out-of-body experience. You can use -- which I did, went out and did -- Michael Persinger's God Helmet, that bombards your temporal lobes with electromagnetic waves. And you get a sense of out-of-body experience.
16:35
So I'm going to end here with a short video clip that sort of brings all this together. It's just a minute and a half. It ties together all this into the power of expectation and the power of belief. Go ahead and roll it.
16:46
Narrator: This is the venue they chose for their fake auditions for an advert for lip balm.
16:51
Woman: We're hoping we can use part of this in a national commercial, right? And this is test on some lip balms that we have over here. And these are our models who are going to help us, Roger and Matt. And we have our own lip balm, and we have a leading brand. Would you have any problem kissing our models to test it?
17:11
Girl: No.
17:13
Woman: You wouldn't? (Girl: No.) Woman: You'd think that was fine.
17:15
Girl: That would be fine. (Woman: Okay.)
17:17
So this is a blind test. I'm going to ask you to go ahead and put a blindfold on. Kay, now can you see anything? (Girl: No.) Pull it so you can't even see down. (Girl: Okay.)
17:30
Woman: It's completely blind now, right?
17:32
Girl: Yes. (Woman: Okay.)
17:34
Now, what I'm going to be looking for in this test is how it protects your lips, the texture, right, and maybe if you can discern any flavor or not.
17:45
Girl: Okay. (Woman: Have you ever done a kissing test before?)
17:48
Girl: No.
17:50
Woman: Take a step here. Okay, now I'm going to ask you to pucker up. Pucker up big and lean in just a little bit, okay?
18:02
(Music)
18:06
(Laughter)
18:15
(Laughter)
18:26
Woman: Okay. And, Jennifer, how did that feel?
18:30
Jennifer: Good.
18:32
(Laughter)
18:39
Girl: Oh my God!
18:41
(Laughter)
18:46
Michael Shermer: Thank you very much. Thank you. Thanks.