BUSINESS NEWS CHANNELS IN ASIA: STRATEGIES AND CHALLENGES
The decade of the 90s saw some of the most sweeping changes in broadcasting and cable television in Asia. Direct Broadcast Satellite Television started in 1991 and opened the floodgates to international channels like CNN, HBO, MTV and many others. Countries that till then had had limited amounts of foreign programming on their terrestrial channels now had a variety of foreign channels to choose from. The foreign programmers were attracted to a market that had a large English speaking population and a substantial middle class that was expected to grow. However, as time would show making a success of these international ventures was not as easy as had been expected.