As such, demand for wildlife and wildlife parts is largely driven by consumer tastes rather than economic need. This means that perhaps the most significant barriers standing in the way of lower consumption are preferences, which can be socially constructed, and the information available to consumers. Technology is clearly a good distributor of information, but it has also shown to be an effective medium though which to influence social behavior across a variety of public policy arenas. This suggests that technology may have an important role to play in reducing demand for illegally traded wildlife and wildlife parts.