Springfield remanufacturing has selected fourteen different goals based on their analysis of the key weaknesses that interfere with profitability. Their goals have included debt-to- equity ratios, inventory accuracy, return on assets, and diversification. Each time a new goal is adopted, employees are educated about achieving the goal is important to long-term profitability and what they can do to help the company achieve the goal. The objective of this approach is to motivate employees to improve profits by working differently not just harder,53 Rob Rodin, CEO of Marshall Industries, argues that it's exactly because so many different specific goals must be met that profit sharing is the way to go. "How do you design an incentive system robust enough to accommodate every change in every customer and every product and every market every day?" he asks. "You can't you'd be designing it the rest of your life he concludes.