In an era of globalizing economies many markets become increasingly international and competitive, however the
story is different for SMEs than it is for multinational corporations (MNCs) (Muhammad et. al, 2010:66).
Globalisation is a source of opportunities as well as a source of threats. Specific advantages derived from operating in
a global market seem to be exploitable only by large organisations unless SMEs can find an organisational solution
allowing them to cope with global business opportunities without suffering from limited resources and without
exposing themselves to the risk of direct investment (Mundim et.al, 2000).