Consumers love a bargain. So offer them a good one so that they’ll come back to you time and time again.
Whether you’re offering an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to provide your customers with a good deal will help you be successful.
Once you come up with your irresistible offer, make sure that you advertise it proudly. When people see that you have something great to offer them, they will have a difficult time resisting it.
In determining how much you can spend for an introductory product or service, think of the overall Client Lifetime Value (CLV), the amount a client will benefit a company over time, for your firm.
One client I worked with was initially hesitant to lose $150 in profit for an intro service to acquire a new client. He was extremely surprised to discover though that those new clients had a CLV of $5,000 – a number more than 33 times the initial investment in terms of lost profit. So he had been losing $4,850 every time he didn’t invest the $150 to obtain a new client.
This is a very powerful concept and can make or break your business. To understand more, take a few minutes and watch this video by Jay Abraham.
Reader Poll:
• What do you find most difficult when creating your own ads and promotion?
o Crafting a Unique Selling Proposition
o Writing headlines
o Writing the copy
o Creating a call to action
o The design or graphics
SUBMIT
4. Talk About The Benefits – What’s In It For Them!
Consumers love a bargain. So offer them a good one so that they’ll come back to you time and time again.Whether you’re offering an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to provide your customers with a good deal will help you be successful.Once you come up with your irresistible offer, make sure that you advertise it proudly. When people see that you have something great to offer them, they will have a difficult time resisting it.In determining how much you can spend for an introductory product or service, think of the overall Client Lifetime Value (CLV), the amount a client will benefit a company over time, for your firm.One client I worked with was initially hesitant to lose $150 in profit for an intro service to acquire a new client. He was extremely surprised to discover though that those new clients had a CLV of $5,000 – a number more than 33 times the initial investment in terms of lost profit. So he had been losing $4,850 every time he didn’t invest the $150 to obtain a new client.This is a very powerful concept and can make or break your business. To understand more, take a few minutes and watch this video by Jay Abraham.Reader Poll:• What do you find most difficult when creating your own ads and promotion?o Crafting a Unique Selling Propositiono Writing headlineso Writing the copyo Creating a call to actiono The design or graphicsSUBMIT4. Talk About The Benefits – What’s In It For Them!
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