The place or distribution component of Google’s marketing mix is typical of mostly-online businesses. Mostly-online firms use the Internet to distribute their products. Most of the company’s products are available around the world via the Internet. For example, Google apps can be downloaded anywhere where there is Internet connectivity. Thus, the company uses the Internet as its distribution mechanism to reach target users/customers. For goods like Nexus smartphones, Google uses retailers as the main outlets. Large retailers usually include Nexus models as part of their consumer electronics offerings.
Google’s place/distribution strategy contributes to the success of the company’s marketing mix. The ubiquity of the Internet maximizes the firm’s efficiency of distributing its digital products. The choice of major retailers as outlets for goods like Nexus also increases Google’s ability to reach large populations of target consumers.