This paper illustrates how to empirically prioritise marketing activities by using a
four-level marketing activity selection model. Two case studies are also demonstrated in order to
illustrate how the model works. The case studies indicate that the rankings of the marketing activities
for these companies are rather different due to the type of the construction company (i.e. bidding
contractors or building developers) and its client profile (i.e. public or private owners). The findings of
the case studies concurred with the expected direction in these companies.