Because sun tans were still somewhat considered to be lower class, most women in the '30s had fairly pale skin. Makeup, such as rouge and lipstick, was frequently used to brighten pale faces.
Artificial eyelashes were popular despite taking hours to apply in a professional salon. Women tended to keep their hair fairly short, about shoulder length. Finger-waves or soft curls with very little body were common. Near the end of the decade, women's hair would start to become longer, as did the popular hair styles seen in the Holly movies did.