Two other Scots, Sir Alex Ferguson, manager of Manchester United, and Sir Sean Connery, promoting his autobiography at the Edinburgh book festival, were pulled into the wider media and public debate. Other political stories around in August 2008 included the impact that the success of the Beijing Games might have on China’s growing position within the world economy. While stories relating to the likely impact that the London Games in 2012 may have on the arts and cultural heritage industries that will see National Lottery money diverted to the Olympics began to reappear again following what appeared like an cessation of hostilities during the 24/7 media coverage of the Beijing Games.