Problem-Solving Teams
These teams are formed for a temporary period until a problem is
solved, and then they disband. Team members often consist of one
level of management. Let’s say XYZ Corporation has lost 10 percent of
its North American market share to MNO Widgets. XYZ wants to get
this back by increasing sales across North America. All of XYZ’s regional salespeople will be called in to form a team to regain that market
share. Although their regional focus will remain, they will have to
work together to solve the problem of regaining that market share, and
when they achieve that goal, they will individually work on maintaining
their hold in their market.
Cross-Functional Teams
This type of team is made up of members from different areas of the
business and often from a common managerial level.
If a shampoo company wants to bring a new conditioner to market,
a team will be formed and its members will consist of managers
from different departments such as brand management, product development,
market research, and finance. It is also likely that there will be
involvement by marketing, communications, and design when the
product comes closer to being launched.