Figure 6.2. From vision to new business (Bruyat 1993: 284)
intelligenceandperceivedinstantaneousstrategicconfiguration.More- over, as is suggested by Starr and Fonda (1992: 69):
The newcomer’s experience is viewed as an ongoing, sense making process, whereby initial expectations and experiences are revised and reinterpreted within the new organizational context. The newcomer’s critical tasks include mastering job basics, building role identity, building relationship, updating one’s frame of reference (finding out how and why things are done), map- ping key people and social networks in the organization, positioning oneself in networks, and learning the organizational vernacular. The objective is to develop coping strategies that reduce cognitive uncertainty, improve per- ceptions and interpretations, and enable the newcomer to gain control and acceptance in the new environment.
Thus, during the process, the system will change and, in some cases, end up being destroyed and giving birth to a company manager and an autonomous organisation. The intensity of the new value created will depend on these changes and the variety of possible configurations.