Shapero and Sokol proposed several variables in order to measure these two factors (perceived desirability and feasibility). To measure the concept of desirability, data are collected within various contexts: the close family (which plays the most significant role in establishing the desirability and credibility of entrepreneurial action for the individual), the peer group (colleagues, relatives, classmates – the larger the number and variety of entrepreneurs in a particular culture, the greater the probability that the individuals in that culture will form companies), the ethnic group (it is no coincidence that entrepreneurship is highly identified with certain ethnic groups), and previous work experience (for example, a small firm provides a close view of the individual who founded it, so it becomes possible for the potential entrepreneur to consider a comparable role for himself). Two key factors that may influence feasibility and the ‘propensity to act’ are the availability of general or specific financial support for entrepreneurial activities, and would-be partners who can help transform vague possibilities into action.