flydubai’s inaugural flight to Bangkok 29-30 November
Overview
Dubai-based flydubai has created a network of more than 85 destinations in 44 countries, since it began operations in 2009. Following on from launching 18 new routes in 2015, the airline is preparing to launch flights to Bangkok on Tuesday 29 November. This will be a double daily service that reflects the maturity of the flydubai network and its operation.
To mark this occasion, we are planning to celebrate this launch with the following activities (refer to attached timelines accompanying this brief):
• A Press Conference that will take place at the Anantara Siam Bangkok Hotel. This will be chaired by our CEO, SVP’s and possibly a VIP guest. We would like to have 50 people present at the Press Conference.
• A Shop Opening of our travel shop in Bangkok. Traditionally this is done with a ribbon and cake cutting. Given the mood in Thailand we would appreciate some suggestions on how to do this in the most respectful way. Photos of this can be sent to the local media as a photo caption.
• A Sightseeing Tour of Bangkok will be created for both the Business and Lifestyle/Social Media influencers that we are bringing with us. While the programme will be organised by the Thailand Tourism Authority (TAT) and the Hotel properties, we will require some support on the ground.
• A Media FAM trip to Dubai with a recommended list of 5-10 Thai journalists (Business/Dailies). We would offer interview opportunities with senior management and a chance to explore Dubai. This would be for two days and would take place a week after the inaugural activities (06-08 December are suggested dates). We would require a PR representative to accompany the journalists on the flight and during the trip.