Smart marketers know generic and untargeted campaigns deliver only a fraction of the results that more segmented, sophisticated efforts provide. In fact, a recent study by Jupiter Research showed that quality targeting and segmentation, which is of course powered by quality data, accelerated conversion rates and grew revenue outcomes by 781%. With that in mind, HDS provides two key solutions to provide you with highly targeted leads: title-based Smart Contacts, and Role-Based Discover for those times when a title doesn't necessarily identify the decision makers you need.