Thailand is also one of the countries to benefit from the Nescafé Plan, the THB 18 Billion initiative launched by Nestlé last year to address responsible farming, sourcing and consumption across its coffee supply chain. As part of the plan, Nestlé has committed to purchasing coffee directly from more 12,500 farmers in Thailand’s main coffee growing areas within the next five years. This will help local coffee growers obtain more favorable prices for their crops, while enabling them to gain access to financial and technical assistance. Nestlé will also increase its distribution of coffee plantlets to Thai farmers to around six million plantlets within five years. This will not only benefit farmers, but will also help the Company by giving it access to a higher quality, more
[9] reliable supply of coffee. In 2010, Nestlé’s business in Thailand grew by more than 10% through a combination of domestic sales and the export of Thai-produced products to more than 44 countries around the world