Apart from the main areas of tourism practiced in Malaysia, cultural attractions are equally significant in creating the destination image of Malaysia (Green and George, 2009). The multi-ethnic society of Malaysia comprising of ethnic Malays, Chinese and Indians as well as numerous tribes with their unique cultural identities have made Malaysia a melting pot of some prominent Asian cultures. As a result, the tagline “Malaysia, Truly Asia” appears justified and has also rendered positive results for Tourism Malaysia, the main promotional body of the country. Besides, the performing arts and festivals of the ethnic Malays as well as that of the Chinese and Indians have enabled Malaysia to be a versatile cultural tourism destination. Apparently the destination image of the country has been reflecting culture as the main/core tourism product.