Inspite of contradictions as above, there is consensus among researchers that
benefits of ISO 9000 certification are significantly dependent on motivation for
certification (Sampaio et al., 2009). According to Han et al. (2007), if organisations view
ISO 9000 as an
OD intervention
315
Downloaded by RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI At 20:58 30 November 2016 (PT)
ISO 9000 certification as an end in itself, they have a tendency to revert to their
traditional practices after certification. Potential benefits of ISO 9000 certification
cannot be enjoyed by such organisations (Askey and Dale, 1994).