Strengths
KFC is the world’s biggest chicken restaurant chain and 3rd largest fast-food chain.
KFC is a market leader in chicken foods for 50 years. It has more than 50 percent of the market share and has secret recipe of spice and 11 herbs.
KFC is a most identifiable brand in chicken/fried food.
It has the strong location, store management, motivated work force and franchises.
KFC has a good image all over the globe and is globally placed for many years.
KFC is focusing on the global strategies to raise its corporation and franchise restaurant base all over the globe.
It has a strong distribution network such as outlets in shopping malls, airports, etc.