Our findings are also in accord with previous ones showing the negative implications of endorsing both intrinsic and extrinsic goals on well-being and suggest that the content of the endorsed goal is important for one's psychological development. Probably, this is because the goal content is associated with different degree of need satisfaction and frustration. Seeking to be popular could imply a sense of high social competence (i.e., satisfaction of need for competence), connectedness (i.e., satisfaction of need for relatedness), and agency (i.e., satisfaction of need for autonomy). However, it could also imply a sense of insecurity that urges the person to become popular to prove his or her personal value. Hence, it could also imply a sense of loneliness and alienation of one's profound self in social relationships as the person turns to others for approval. This means that the pursuit of social demonstration-approach goals next to social development goals could become a double-edge sword as it could entail both need satisfaction and need frustration and consequently a use of both adaptive and defensive coping. It seems that “less” is sometimes more as favoring social development goals over social demonstration-approach goals relates to more optimal outcomes.