The image is a virtual armor because when the enterprise has quality problems, or technical. If the Organization has a good image, it will allow customers to forgive or not to care that defects if the organization occurs. The problem often is that it may help what does not, and will result in an image with a corrupt organization. Organizations that have a bad image. When a problem occurs, the customer will feel bad and be angry than usual because customers believe that this organization, but people are not good. When an event occurs, the more the customer's original beliefs emphasized.