Companies are assessing the amount of materials and packaging used with the products. For example, by making its products thinner and lighter, Apple has been able to significantly reduce its carbon emissions while at the same time making the products more desirable to consumers. Likewise, Apple-has reduced the amount of packaging used for each product, saving materials costs, transportation costs, and environmental costs.no Similarily, since 2008, Unilever has saved over 186 million euros (roughly $245 million) in packaging and materials cost avoidance