Formative evaluation is a process of ongoing feedback on performance. Already at certain milestones during the campaign (e.g. after choosing the candidates, after deciding on the programme, after the launch of the campaign) it is very useful to discuss among the campaign team which targets have been met and what has gone right and wrong so far. The more precise the goals, the better and easier it will be to control and evaluate the campaign. In a bigger campaign, an ‘evaluation manager’ could support the campaign manager or the Secretary General in this process and make sure that notes are taken during all evaluation discussions.