The company's website also makes music and merchandise available to fans, in addition to concert ticket purchasing. In making both available on one website, Live Nation is increasing its revenue. Fans that are shopping for tickets (or for merchandise) are more likely to purchase additional items if they are available on the same website and listed together. As a result of effectively monitoring this consumer spending trend, Live Nation now also bundles merchandise with tickets for an additional fee with various musicians (which in turn, also expands their product market).