Step 5
Hold a launch event to introduce your company with impact. Invite local prospects to the opening of your new branch or the premises of the local distributor you have appointed. Participate in an important local exhibition or trade event that targets prospects in your market. Offer to speak on business issues at meetings of local trade associations or business groups and take the opportunity to introduce your company.
Step 6
Notify local prospects that your company is now open for business in their region. Place an advertisement or send a press release to local newspapers and magazines announcing that your products or services are available locally. Invite local journalists to your launch event to improve media coverage. Create a page on your website that gives details of your new local operations. Contact key prospects by email, direct mail or telephone to announce your regional presence.