With regards to the tourism sector, Tribe and Snaith (1998) propose a tool to measure tourist satisfaction with the holiday destination, which they refer to as HOLSAT. In this case, the concept of satisfaction is defined as the degree to which the tourist’s evaluation of a destination’s attributes exceeds his/her expectations. Within the context of our study, the important feature of this model is that it enables the tourist to express satisfaction/dissatisfaction by evaluating both positive and negative attributes. Positive attributes are features that convey good impressions of a destination, whereas negative attributes are those that transmit unfavorable impressions.