Our empirical research was conducted in Catalonia, a traditional
developed tourist destination in Spain. Tourism is a key economic
driver in the region, with 11% of GDP and about 200,000 people
employed in this sector (Idescat, 2010), mostly in small and
medium sized companies. Catalan micro-enterprises (with 10 or
less employees) are around 90% of the enterprises in tourism (INE,
2003–2010), in keeping with the European average (EU, 2004)