Soon, people who go to the movies in Japan will not just watch and listen to the movie, they will be able to smell the movie,too.
Shochiku, a company that distributes films around the country, is going to show the world's first fragrant movies. Shochiku reports that a new computerized system, smell-o-vision, will produce the smells during The New World, a historical drama about the United States in the 17th century.If people enjoy this movie, theaters across the country will use the system.