Clearly this is a realm in which knowledge workers need strong skills in computer science, artificial intelligence, and analytics. In his book Data-ism, Steve Lohr offers stories of some of the people doing this work. For example, at the E. & J. Gallo Winery, an executive named Nick Dokoozlian teams up with Hendrik Hamann, a member of IBM’s research staff, to find a way to harness the data required for “precision agriculture” at scale. In other words, they want to automate the painstaking craft of giving each grapevine exactly the care and feeding it needs to thrive. This isn’t amateur hour. Hamann is a physicist with a thorough knowledge of IBM’s prior application of networked sensors. Dokoozlian earned his doctorate in plant physiology at what Lohr informs us is the MIT of wine science—the University of California at Davis—and then taught there for 15 years. We’re tempted to say that this team knows wine the way some French people know paper.